M&A Trends in China Logistics Sector
As is happening in Japan, a nexus of competitive pressures, shortage of quality people, government deregulation and rise in fuel prices is forcing an acceleration in consolidation for the logistics industry in China. I have highlighted this phenomenon before with the examples of FedEx and Yellow-Roadway (YRC). Recently, more details were revealed via FTB Asia and their reporter Turloch Mooney in Shanghai.
He summarizes 2005 as a year when "China's logistics industry underwent significant development," with the country seeing "a large amount of investment and M&A activity among Chinese and foreign logistics enterprises; further expansion of the 3PL and express sectors, and continuing development of transport infrastructure." This is in line with the FedEx article and also the several development reports in my post highlighting East Asia infrastructure funding.
Just to summarize the article's numbers:
- Estimated logistics spend in 2005 grew to an estimated $360bn.
- Estimated annual growth is 10%.
- Expected market value in 2010 is $500bn.
- Expenditure on goods flow in China approximately 30% of a product's total cost.
- Total logistics expenditure is 21% of China's GDP (double the average in developed countries).
Growth is expected to be driven by supply chain efficiencies, which should lower prices and thus drive greater demand for outsourced distribution.
""Demand for logistics services will continue to grow quickly over next year, while total expenditure on logistics should remain stable as the added value of the industry rises," said Ou Xingqian, vice-minister of the National Development and Reform Commission, at a recent logistics event in Shanghai."
M&A Activity Overview
According to the Latitude Capital report quoted by Mr. Mooney, M&A activity basically took three forms in 2005:
1. Mid-sized transactions involving joint-ventures with leading Chinese logistics players
2. Business partner buy-outs
3. Acquisition of industry expertise to gain market share
As an example, the article describes two of the biggest deals in the port and container shipping sector:
- a 57% stake of Hong Kong Asia Container Terminals by PSA for $385m
- the purchase of a 45% stake in Nantong Port Group by Hong Kong's Paul Y-ITC Construction Group for U$53.6m
In terms of inland deals, the major transactions included the YRC deal I linked above.
As for 2006, consolidation is expected to continue. As the report indicates, the logistics industry is highly fragmented "with an estimated 2.5m trucking companies, 7,000 barge companies and 2,000 major freight forwarders in China's private sector." In addition, deregulation drives "the opening of more key transportation sectors to foreign ownership" while competitive pressures force "the gradual exit of mid-sized players from the market."
The 3PL Market Transactions
In 2005, the article touches on some specific 3PL deals illustrating that, "as well as dedicated logistics providers, shipping lines also continued their expansion in the sector with the establishment of new 3PL offices and companies in the country."
The deals and their details include:
- Hanjin: "South Korea's largest shipping company, in September it opened a dedicated 3PL subsidiary in Shanghai. With a capital outlay of $5m, the company will initially provide storage, shipping and overland and air delivery from China and the US."
- Cosco Logistics: "This domestic company took a big step in its 3PL ambitions in November, with the announcement of a planned JV with TNT. The 50-50 JV, which has yet to be named, will begin operating next year, and initially combine Cosco's home appliance logistics business in China with TNT's bulk commodities handling business in Australia."
Mooney quotes Cosco's Captain Wei Jiafu as explainsing that the impetus behind this deal is to "transform Cosco from a port-to-port carrier, which offers little value added, to a more profitable door-to-door logistics provider."
3PL Market Analysis
Mooney reports that with the 3PL market "currently valued at some $12bn a year, it is expected to remain the fastest-growing logistics sector in China, with growth estimates ranging up to 25% a year."
Furthermore, "a mid-year report on the 3PL sector in China from McKinsey said much of the growth in the sector would come from serving the automotive, electronics, FMCG and pharmaceuticals industries." Readers can access one of McKinsey's older reports on the China logistics sector for comparison of past trends here.
Mooney goes on to quote heavily from "Evan Auyang, a senior consultant with McKinsey and one of the report's authors." He stated in an interview "that bi-level shortcomings in the sector would be partly addressed over the coming years by consolidations, mergers and acquisitions. Domestic players, such as Sinotrans and Cosco, are cost-competitive and have strong transport networks. But they generally lack sophisticated industry knowledge, IT platforms and the 'service mindset' demanded by multi-nationals." On the other hand, "international 3PLs may have the technical know-how, but they lack the on-the-ground transport networks, political contacts and are not cost-competitive."
Express Market Noticeables
The express delivery market experienced growing competition leading to "approval of reforms by the State Council, China's State Postal Bureau (China Post), advancing with its scheme to merge its two sub-businesses: the express mail service (EMS) and China Post Logistics Co. The Bureau is being restructured into a regulator that will supervise the sector and set rules, while a separate China Post Group is being set up to run the various postal services, including the mail service, express deliveries and logistics."
Interestingly, these actions come in parallel with Japan's efforts to privatize Japan Post (Financial Times coverage-subscription required), dividing it into four sub-businesses. I will have the opportunity to visit a Japan Post logistics center in May and will report on that first-hand experience at this site. I guarantee that China is following trends in Japan when benchmarking what to do with its own state-run entities.
To put my previous post on air cargo hubs in further perspective, Mooney reports in this article that:
"...the Shanghai Airport Group tied up with UPS to develop an air cargo hub at Shanghai's Pudong International airport. Set to open in January 2007, the project will have the capacity to handle 200,000 tons a year and contain sorting and handling facilities for express and cargo shipments, as well as provide ramp-handling operations. UPS also said it would launch its first package delivery service in China, offering next-day deliveries between 23 Chinese metropolitan areas."
Consider this in the context of UPS's competitors, as also mentioned in my air cargo hub post:
"Rival integrator FedEx said it would sign a long-anticipated agreement to build a cargo hub at Guangzhou's Baiyun airport in southern China. This project is expected to be operational by 2008, pending approval by the State Council."
Logistics: The Physical Architecture
In regards to infrastructure developments in East Asia, especially China, please again refer to my post on "Broad Applications of Supply Chain Logistics," which highlights a few development reports via the United Nations and the Asia Development Bank.
Mooney reflects on 2005 by saying that infrastructure in China "saw continuing investment in and expansion of the country's transport and distribution infrastructure. With the cost of employing warehouse workers in China less than a seventh of that in the US and Europe, there was a rush to build distribution centres as large foreign retailers sought to do more of their sorting and palleting activity in China."
The article then touches on Yangshan Port, at which "four new berths are scheduled to be completed in 2006 which will raise annual capacity to 5.5m teu. By 2020, 50 berths are expected to be handling some 20m teu a year."
With regards to roads, "highway infrastructure also expanded in accordance with plans for the country to have a total road network of 3 million km by 2020, with 85,000km of highway and 650,000km of second grade and highroads."
A specific example is provided in regards to the more dilapidated north-east sector of China, which has suffered over previous years due to capital flight to other areas of China:
"Ambitious road network development plans were laid down for the coming five years. In the north-east, for instance, total highway mileage is to double from 2,590km to 5,560km over the next half-decade.
"Planned new expressways will link to the rail and water transport networks through transport hubs with logistics centres and container forwarding stations in Dalian, Shenyang, Changchun and Harbin.
"On the rail front, plans were announced to expand investment in the network to somewhere between $25-37bn a year, as opposed to 25% of that currently."
The map to the left shows the north-east sector of China and the cities named above, which border both the remote regions of Siberian Russia, Mongolia and North Korea. Although investment in this region lags the eastern coast, base-level infrastructure investment there will be significant in launching long-term initiatives that further ensure better leverage on issues with North Korea--particularly, creating new and reliable economic flows with the Korean Peninsula.
Inland Distribution Overview
As is well-known amongst those operating in China, the inland region of the country lags far behind the coasts. I have commented on this situation in other posts, and I emphasize again here the role of supply chain logistics in extending "connectivity" to China's "Gap." Mooney illustrates in summary the current stage of progress:
"A combination of incentives through government regional development initiatives (political flows), moves to modernize the country's highly fragmented trucking sector (economic flows) and rising disposable incomes in inland towns and cities (economic flows), resulted in significant developments in the country's inland distribution sector over the year.
"One of the biggest came towards the end of the year when Netherlands based TNT said it was in advanced negotiations to acquire Heilongjiang based Hoau Logistics Group. With more than 1,100 hubs and depots covering all major and second-tier cities with a fleet of over 3,000 trucks and 12,000 employees, the deal will see a major expansion of TNT's China distribution network. (See the map to find Heilongjiang Province (Harbin)--like the USA, if you have never been to China, it is hard to get a sense of locations without a regional map). Eventually, TNT plans to link this network into its Asia Road Network, which will connect China with Vietnam, Thailand, Malaysia and Singapore by 2007." (See again the development reports in this post for how improving Chinese infrastructure positively influences the physical architecture of supply chains in neighboring countries).
Retail Sector Leads the Charge
For those who are familiar with my series commenting on the Supply Chain Brain article discussing "challenges in China logistics," you will have likely read the article's section on the retail industries efforts in inland China. As Mooney also comments on this phenomenon by saying:
"Inland distribution is expected to remain a priority for many logistics companies during 2006 as the liberalization of China's retailing, wholesaling and distribution laws results in consumer goods and retail companies in China expanding operations outside the wealthier first-tier cities.
"At present, the big Chinese retailers are leading the charge inland and snapping-up sites across the country. Companies such as Suguo (supermarkets), Gome and Suning (electronic appliances) and Shanghai Bailian (supermarkets) are rolling out their retail formats. Foreign chains are expected to follow."
COMMENTARY: If you are solely domestic logistics player in this environment, like the firm I work for in Japan, you want to position yourself in one of three ways:
- The #1 player in a logistics niche
- An ideal partner for foreign/domestic logistics firms seeking market entry opportunities or strengthening of existing services via differentiation or diversification
- An ideal acquisition for foreign/domestic logistics firms seeking market entry opportunities or strengthening of existing services via differentiation or diversification
What you are trying to avoid is bankruptcy, and building resilience in this type of business environment starts with people power. Unfortunately, good people are hard to come by in the logistics industries of Asia--thus there is a great demand for imported knowledge and expertise here in Japan as well as in China.
